Driven2Honor was created by NASCAR driver Jennifer Jo Cobb, who after receiving much media attention and positive recognition for being a female in a male-dominated environment, wanted to reach out to the female U.S. Military Service Members and show them that same honor and recognition since their service and role for our country is so important.
The Driven2Honor promotional campaign will create awareness and honor women in the U.S. military, serve as a recruitment tool to raise awareness amongst young women about the military and viable career opportunities and empower female veterans (Active-Duty, National Guard and Reserve Component) on garrisons worldwide.
Driven2Honor's strategic campaign will launch in three phases: Honor, Inspire and Empower.
The initial phase, Honor, kicked off in 2011 during Speedweeks at the Daytona International Speedway in collaboration with the U.S. Army's FMWRC (Family, Morale, Welfare and Recreation Command) and BOSS (Better Opportunities for Female Soldiers). Guests attended NASCAR Nationwide Series Races at Daytona, Phoenix, Las Vegas, Bristol and California. FMWRC Marketing staff provided deserving soldiers to D2H and provided marketing (branding) and social media support.
In 2012, D2H will honor female soldiers and/or veterans at each NASCAR Camping World Truck Series event in which Cobb competes.